Computer Direct-Sellers :: Internet Technology Essays

Computer Direct-Sellers Computers and computer sales have evolved rapidly over the past few decades. Purchasing computers no longer has to involve an intermediate sales person. You can order your computer direct from the manufacturer through the Internet. Although there are many computer direct sellers, I am analyzing three of their web sites, Dell, IBM and Gateway. I chose these based on their similarities. They are all large manufacturers that use Intel processors and they allow the buyer to select the exact specifications of the computer they wish to purchase. The first thing I would like to compare is the overall appearance of the web pages. It is important because this is how customers receive their first impression. All three web sites are attractive and have good use of color and pictures. The home pages contain many links but not enough to be overwhelming. The sites do not contain any outside ads or annoying pop ups to distract viewers. All three companies sell computers for home, small and large business, industry, government and education. Although they do sell to all different types of purchasers, each appears to be targeting a different audience. Gateway’s site has a large picture that would likely appeal to the common person. The web site’s home page alternates the use of three different pictures. One picture is of a person holding a notebook computer and refers to the notebook as a friend. Another picture shows a man sitting on the floor working on the notebook. The pictures on Gateway’s web site all contain notebooks and are showing the use of computers beyond the normal business setting. The last picture is of a man outside and refers to the office as a state of mind. Dell appeals to those looking for personal computers but focuses more on the business world. Their home page contains two pictures at a time; one with people and one of a product. These pictures change consistently when you return to the web site, most are pictures are of business or professional setting. For example, one picture portrays Dell as a way to expand a strategic partnership. IBM’s main target is industry. It provides services the other two web sites do not offer. This web site is focused more on these services rather than their products.